That's Original! Create Clever Titles and Topics That Stand Out From The Crowd

by Sam Horn

Louis Nizer said, "No speech is good without an original thought."

In today's competitive marketplace, no speaker/author will prosper unless s/he has original titles and content. The key to our endurability and profitability is demonstrating that we're "one-of-a-kind" instead of "one-of-many." If we're saying the same thing as everyone else, why should meeting planners spend their limited dollars hiring us, why should busy people waste their precious time reading us?

You may be thinking, "I agree with this, but HOW do I come up with innovative names and content? Sam will show you how with her system for creating intellectual capital that commands respect and favorable interest.

This fun, fascinating session will show you how to:

Create "grab-your-attention" titles that help your programs and products stand out
Use the P.U.P Approach to identify the "one-of-a-kind" experience/expertise you bring to the platform and page
Produce proprietary techniques you can trademark
Formulate "water-cooler words" that will have people talking about your book or speech weeks later
Develop a "Tell and Sell Statement" that passes The Washington Post Test

Sam Horn, author of Tongue Fu!, ConZentrate, What's Holding You Back?, and Take The Bully By The Horns (all from St. Martin's Press), was the top-rated speaker at the '96 and '98 International Platform Assn.conventions. Her books have been endorsed by Stephen Covey, John Gray, Tony Robbins, and Jack Canfield, and have been featured in the Washington Post, Chicago Tribune, Readers Digest, Publishers Weekly, and Cosmopolitan. Executive Book Summaries said she has, "added to the legacy of ideas on dealing with people left by Benjamin Franklin, Abraham Lincoln, and Dale Carnegie."

Sam has appeared on dozens of national TV and radio shows including National Public Radio's popular Diane Rehm Show and To Tell The Truth. Her impressive client list includes Young Presidents Organization, NASA, Hewlett-Packard, the IRS, National Governors Assn., Legg-Mason, Honolulu Police, Four Seasons Resorts, Kaiser Permanente,and the U.S. Navy, Army, and Air Force.

As Emcee of the world-renown Maui Writers Conference since 1992, Sam has worked with many of the country's top agents, editors, and authors. She consults with clients to help them crystalize their compelling message so they can catapult their writing/speaking careers. Sam is featured in the Acknowledgements of dozens of books with thanks from grateful authors who say, "I couldn't have done it without you." She is known for her astounding ability to brainstorm YOUR project and produce your unique positioning so you are one-of-a-kind vs. one-of-many.

"I loved the idea of brainstorming with oneself. A new concept to me. Sam was very clear, understandable and used great examples. I now have a new tool to approach my titles and brochures in a new way. I am working on my "grabber headlines." I am inspired!"
Jo Abbey Briggs, Executive Director of The Golden Door Spa Skin Care

"Sam Horn's teleconference was certainly a mind blast for me. I started writing down all kinds of creative titles for my presentations on stress. I really got into that "Au Contraire" concept. What a great class!!"
Arline Oberst, Co-author, Chicken Soup for the Volunteer's Soul

That's Original! Create Clever Titles and Topics That Stand Out From The Crowd

by Sam Horn

Missed this teleclass? Order the tape now