Create it Once, License it Again and Again -
Leverage a Booklet from Your Speech

by Paulette Ensign

Paulette Ensign is the founder, CEO, and Chief Visionary of Tips Products International, based in San Diego, California and is often referred to as "The Booklet Queen". She has personally sold almost a million copies in four languages of her 16-page booklet, 110 Ideas for Organizing Your Business Life in less than five years, without spending a penny on advertising. She was able to make a cross-country move from New York to California in 1996 due to the structure of this kind of business. She has been a radio talk show host, workshop facilitator, international keynote speaker, consultant, self-publisher, and a guest on radio, television, and airline in-flight audio programming. Paulette teaches people, world-wide, to take their current knowledge base and combine it with everything she has done to make more money from their existing abilities. In this way you can learn from her mistakes rather than by making your own.

As a speaker, you realize the content of your signature keynote speech is prime material for a tips booklet. You create a glowing booklet manuscript ready for the world to see. Now what? Where do you go and what do you do next? Explore the many and varied ways to recycle your booklet manuscript, with no production costs for you, at 100% profit on each sale, and the licensee doing all the work.

You will learn to:

• Identify different formats and contexts for licensing your manuscript, to companies and organizations that are your clients, vendors, and prospects.



• Recognize the licensing opportunities that are right under your nose.



• Explore how and when to introduce the idea of licensing to a potential buyer.



• Discover formats for your tips booklet content that you probably would not have considered, and sales for non-English speaking applications within and beyond the United States.



• Understand how every deal is different in construction and pricing, with some of the basics staying consistent.

This session shows you how to leverage your content, experiences, and contacts. Paulette is sure to rock your world and turn your ideas upside down. She will guide you through real-life examples that can lead you to surpassing her own results. After this session, you'll want to license everything you ever write! Come laugh while you learn as Paulette scatters her delightful sense of humor into this content-rich class.